TTRAconnects
2019 | July Edition

Official Publication of the Travel and Tourism Research Association
 
 
 
 
 
Hello TTRA Members,

Welcome to TTRA’s 50th Year of being, and a very big welcome to all of our new members.


We have come a long way since that first meeting in Monterey, California in 1970. We now have chapters in the United States, Canada, Europe, and Asia-Pacific, and as the first President from the Asia-Pacific region, I am humbled to be part of this very important year.


We kicked off our 50th year in June in Melbourne, Australia with a highly successful conference around the theme of “Navigating Shifting Sands: Research in Changing Times”.  But, we are more than a ‘one-conference association’ with the second iteration of our DMO Research course being held this year in Wichita Kansas on September 18, 2019, in conjunction with the CenStates Chapter conference. The Marketing Outlook Forum is coming up in October, along with all of the various chapter meetings and conferences that provide our broad membership with a range of ways to engage. We also have our webinar series and are currently working on other projects that will add value for our members. As we move into more uncertain times, undertaking and applying research becomes even more crucial for the continued success of travel and tourism.


We are also moving forward with our efforts to become not only a carbon-neutral as an organization but potentially carbon-positive.


In June, we farewelled some of our most committed Board Members, Marion Joppe, Wendy Kheel, and Duane Vinson and welcomed our incoming members, Lynne Coxwell, Statia Elliot, and Robert Li, along with Esra Calvert and Erin Francis-Cummings who are returning for another term. We are a working Board and have a range of expertise to draw on, but if any members wish to become more involved through a committee, please contact us. We are only as strong as our members and need your engagement…


I look forward to welcoming you all at the 51st Annual Conference next June in Victoria, BC, Canada, where we will be officially celebrating 50 years of TTRA with special events and activities as well as our usual strong research conference. Our chapters are also planning celebrations and various activities to celebrate this milestone over the next 12 months, where I also hope to see you.


I wish you all happy and meaningful days


Sue Beeton

TTRA President


Grab a cup of coffee and let's catch-up!
 
 
 
 
Table of Contents
 
 
 
 
 
 
 
 
 
2019 Marketing Outlook Forum - REGULAR REGISTRATION ENDS JULY 31!

Join destination marketing colleagues in Washington DC for the 2019 Marketing Outlook Forum.

Don't miss out! The Marketing Outlook Forum provides C-Suite and Director-level marketing professionals with the latest research and forecasting insights, right when they need it, all within a packed three-day program. No sifting through reports, contracting with firms, skimming countless projections, or attending multiple sector-specific conferences.

Register today and save! The regular registration deadline is WEDNESDAY, JULY 31! *Late registration starts August 1, 2019.

Be part of the momentum.
Attend the 2019 Marketing Outlook Forum. October 7 to 9, 2019 in Washington DC.
 
 
 
More Information
MOF Registration
Book Hotel
 
 
 
 
 
 
 
 
 
The forum APP is now available.

You can VIEW ONLINE or DOWNLOAD the APP to your phone/device.

Or you can VIEW the PROGRAM on the MOF website.

Program and speaker updates are ongoing.

 
 
 
 
 
2019 International Conference Wrap-Up

TTRA kicked off our 50th year in June in Melbourne, Australia with a highly successful conference around the theme of “Navigating Shifting Sands: Research in Changing Times”. We explored many aspects of our world, from climate change and new ways to consider success beyond simple economics, through to First Nations’ very personal connections with their land and how they share it with visitors. Participants from over 29 different countries converged on Melbourne, with many first time attendees. With such diversity present, we are developing a Research Agenda that we hope will inform some of your work priorities over the next 12 months and beyond. A discussion paper is currently being written coming out of the sessions we had at the conference.

TTRA Members can now access the conference proceedings on the TTRA member site. Please log-in and click on Member Resources tab to view.

Meet our 2019 TTRA Annual Conference Award Winners here.
View conference photos here.
Read conference recaps here.
 
 
 
 
 

The 2020 International Conference will be held June 16 to 18, 2020 in Victoria, British Columbia, Canada. More details to follow in the coming months…
 
 
 
 
 

TTRA Professional Development: DMO Research Course


DMO Travel & Tourism Research 100 Course
Wednesday, September 18th, 2019 | Wichita, Kansas | Drury Plaza Hotel Broadview 
(held in conjunction with the 2019 TTRA CenStates Chapter Conference)

TTRA is more than a ‘one-conference association’ with the second iteration of our DMO Research course being held this year in Wichita Kansas on September 18, 2019, in conjunction with the CenStates Chapter conference.

Who Is It For?
The Travel and Tourism Research Association (TTRA) DMO Travel and Tourism Research 100 course is for both experienced destination researchers and those early in their destination research careers, as well as general managers with research responsibilities. This course will explore the fundamentals of research design, conducting or contracting research to support all the planning, marketing, advocacy, and management decisions for a typical Destination Management or Marketing Organization (DMO).

For more information on the course curriculum, instructors, and more, visit our website.

REGISTRATION IS OPEN!
Click the button below to register.
 
 
 
Register Now
 
 
 
 
TTRA Webinar Series: July Webinar Recap

Thanks to Jeanne Liu and Anna Blount with Longwoods International for sharing their insights into the U.S. Travel Market and Trends.

Members can now access the webinar recording on the TTRA member site. Please log-in and click on Member Resources tab to view.

Non-members can purchase the webinar recording here. The link to the webinar will be forwarded once payment is confirmed.
 
 
 
 
 
Save the Date for the Next TTRA Webinar!

How Hearts & Visits Turn Into Dollars: The Impact of Official Destination Websites and Social Media Audiences
Tuesday, September 10, 2019 | 2:00 pm EST | online webinar

David Reichbach with Destination Analysts will be presenting How Hearts & Visits Turn Into Dollars: The Impact of Official Destination Websites and Social Media Audiences.

Registration to Open Mid-August.
 
 
 
 
 
 
TTRA’s Carbon Footprint

We are also moving forward with our efforts to become not only a carbon-neutral as an organization but potentially carbon-positive. As we all know, this is a challenge for our sector which is currently so reliant on fossil fuels, but as we discussed at our recent conference, there are ways that we can begin to address this. At the Melbourne conference, we took very small steps of sourcing all of the conference materials locally (literally within blocks of the conference venue), and many of us offset our travel. Most of our meetings are held electronically, with others connected to our conferences and events, enabling many of us to limit our long-haul travel or to at least package it with other activities. As an international association, we have a responsibility to be leaders in our sector.
 
 
 
 
 
New TTRA Members

TTRA welcomed the following new members to our association in June:
 
 
 
 

Shannel Crane, Visit Anaheim


Graham Gee, Visit California


Natasha Hobbs, Deakin University


Antony Kennedy, Ministry of Business,

Innovation & Employment, New Zealand


Bonnie MacDougall, Tourism Nova

Scotia


Melphon Mayaka, La Trobe University

 
 
 
 

Lena Nguyen, University of Southern California


Paul Nursey, Greater Victoria Visitors & Convention Bureau


Emma Reardon, Dublin Institute Of Technology


Graham Wallace, Greater Victoria Visitors & Convention Bureau


Michael Webster, Ministry of Business, Innovation & Employment, New Zealand

 
 
 
 
 
Upcoming Events

Please mark you calendars for these upcoming events:
 
 
 
 
International Conferences
2019 Marketing Outlook Forum
October 7-9, 2019, Hyatt Regency Bethesda, Bethesda, Maryland USA

2020 International Conference

June 16-18, 2019, Fairmont Empress, Victoria, British Columbia Canada


Professional Development

2019 TTRA DMO Travel and Tourism Research 100 Course

September 18, 2019, Drury Plaza Hotel Broadview, Wichita, Kansas USA


2019 Chapter Conferences

2019 TTRA CenStates Chapter Conference

September 18-20, 2019, Drury Plaza Hotel Broadview, Wichita, Kansas USA


2019 TTRA Canada Chapter Conference

September 18-20, 2019, Delta Hotels by Marriott Saskatoon, Saskatoon, Saskatchewan Canada


2019 PATA & TTRA Hawaii Annual Holiday Breakfast

December 6, 2019, Halekūlani, Honolulu, Hawaii USA

 
 
 
 
Visit the TTRA event calendar for a list of all upcoming events hosted by TTRA and our partners.
 
 
 
 
 
 
In the Know

Future 100 2019
After a year of political, environmental and economic upheaval, The Future 100: 2019 predicts how these disruptive currents will play out in culture, consumer behavior and emerging trends as consumers seek to navigate the storm.
Read The Future 100 by JWT Intelligence for examples and analyses of the key consumer trends to come.  DOWNLOAD REPORT HERE

CenStates Travel Spotlight - June 2019
Dan Quandt | Senior Vice President | Amarillo Convention and Visitor Council
Sometimes, all you need is a sign. Dan Quandt’s first experience in advocacy came as the founding director of the Grand Forks, North Dakota CVB. A perplexing street with two names had an interstate sign saying one thing and street signs saying another, which was a big problem as the town’s only mall was located on that street. Dan told the city council to zig or zag, eventually getting them to settle on one street name. Since that day he’s never looked back, except to smile at the new exit signs.  READ eCOMMUNICATION

Stay 'In the Know' by accessing research studies, blog postings, and eNews submissions on the TTRA website. 
 
 
 
 
 
 
We are hoping our monthly eNewsletters will be full of great information, articles, etc. BUT – we need your help.  What have you been up to?  Is there an article you’ve read recently that you would like to share with our membership?  Is there an industry trend that people should know about?  Something happening that you think needs a member call to action?

TTRA accepts submissions for our website and monthly eNewsletters.  You can submit via our website or by emailing Patricia Thacker. We accept:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
For information about the Travel and Tourism Research Association (TTRA), visit ttra.com, email info@ttra.com or follow TTRA on social media:
 
 
      
 
        
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