The Current State of Search 

If your DMO is spending hours and hours creating great content for your destination, it only makes sense that you want that content to reach as many potential visitors as possible. And that means implementing an effective SEO strategy. In this session, we will be sharing insights from the second edition of their State of SEO for DMOs report, which covers the latest in DMO search, from advanced original research on the industry to algorithm changes relevant to DMOs. Join us to learn how to identify keyword opportunities, how to best structure your content, why you need links, and so much more - all from a travel and tourism industry perspective. 

Date: January 29, 2020
Time: 11:30 AM EST
Length: 45 minutes
Registration Rates:
TTRA Members: FREE
Non-Members: US$30

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Speaker Information:
Presented by: 

Paul McLeod, Director of Business Intelligence, Simpleview

Paul McLeod is the Director of Business Intelligence at Simpleview. He oversees our Search Engine Optimization and Destination Dashboards services. He supports our SEO and BI personnel as they analyze traffic patterns on client websites and provide insight and recommendations on planner and consumer activity recorded in client CRM systems. Paul earned a double degree in Economics and English Writing from the University of Oklahoma, and has a novel in progress. He has a Masters in Business Administration from the University of Arizona.

Travel and Tourism Research Association
2206 Village West Dr. S. Lapeer, MI 48446 USA
​Phone: 248.708.8872  |  Fax: 248.814.7150
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