National Law Review
JANUARY 16, 2020
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In house attorneys looking for a better way to organize, vet and easily retrieve legal news created the National Law Review on-line edition.  The National Law Review's editors screen and classify breaking news and analysis authored by recognized legal professionals and our own journalists.

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SEO is a moving topic–especially for law firms who also deal with frequently changing legal developments.  To help legal marketers stay on top of the moving targets of SEO, litigation, and regulatory changes, we spoke with John McDougall of McDougall Interactive. Mr. McDougall has recently authored Content Marketing and SEO for Law Firms to discuss the most vital SEO changes legal marketers should keep in mind for 2020.  More on Law Firm SEO for 2020 Here>
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Lawyers aren’t necessarily thought of as those who practice in a “creative” profession. At least not in the same way that artists, writers, musicians or marketing professionals are deemed “creatives.” However, lawyers and those who support them know that nothing could be further from the truth. In fact, the practice of law demands creativity in virtually all aspects – creating ingenious defense strategies, crafting brilliant opening statements, structuring unique partnerships or mergers or acquisitions, etc. Law firms also routinely launch creative marketing campaigns or inventive business development strategies. Plenty of law firms even get creative in terms of alternative billing structures. Indeed, the practice of law and the business of running a law firm require virtually nonstop creative thinking and strategy.  More on Law Firm Creativity Here >
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In this episode of the IMS Insights Podcast, we sit down with Quinn Emanuel Partner, Manisha Sheth, to explore what led her to return private practice in the firm to lead a #MeToo practice group, from public service in the New York Attorney General’s Office. Sheth, who served as lead attorney on one of the most high-profile cases during the residential mortgage-backed securities (RMBS) crisis now serves as Co-Chair of the firm’s Government and Regulatory Litigation Practice and its Sexual Harrassment and Employment Discrimination Practice.  More on MeToo Practice Group Here >
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Advertising and marketing have always played an important role in increasing a company’s brand awareness and in helping them acquire new customers to reach their corporate financial goals. Law firms are no exception. With the increasing competitiveness among law firms, it is extremely important that they understand the fundamentals of marketing in a competitive marketplace. More on Law Firm Digital Marketing Here
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