RR's research services prove a value to Private Sector:

“Our company is trying to find qualified workers to fill several current and possible future positions as we grow.  Redevelopment Resources met with us, spent time listening to understand our needs, and provided valuable research on skills sets and education levels of workers within a 30-mile radius of our facility.  The data was enlightening, and their brainstorming on ways to recruit new talent has given us tools upon which we can build a more comprehensive workforce recruitment strategy. 
Thanks Redevelopment Resources!” 
- Paul Liss, VP of Operations
Marquis Yachts
 
 
 
 
Re-thinking the branding experience

The dreaded eight letter word: BRANDING. This word has so many different meanings that it can be hard to get clarity around it. It can be a really great thing or a misuse of funds at the wrong time in a community’s life. 

Good branding is inarguably a critical component of a successful community. The challenge has been that for some, it’s assumed to be about deliverables: a logo, a tagline, and gateway signs. This expectation can muddy the conversation when a creative team is charged with positioning a community and downtown in a new way.  Sure, a new logo looks fresh and banners bring color and vibrancy to a tired downtown, but their newness soon falls flat when after a year, the revitalization efforts have not followed through and growth remains stagnant.  

In order to do this branding thing right, we re-think the branding process to include key collaborative conversations with the right people BEFORE a creative sketch is ever produced.

Discovery and Lots of Questions

To start the process, discovery conversations with anchor businesses, leaders, developers, influencers and residents need to happen. Stakeholders that have history, insights and experience need to be identified and questioned, as well as those involved with economic development – what are current/future challenges, goals, and visions? The common council needs to get engaged. And all conversations need to address stimulating overall economic growth.

From the stakeholders, get honest answers about: 

• What does the community stand for today?
• What are its strengths and weaknesses?
• What role do key stakeholders and community groups currently have in bringing the brand to life?
• What does the city have that’s memorable?
• What kinds of TIF or BID opportunities are available?
• What real estate is on the table for discussion?
• What does the downtown offer its residents and visitors?
• What’s worked in the past?
• What influencers are in the city?
• What physical characteristics could play into the promise?
• What is  the 1, 5 and 15 year plan/goal?
• What will success look like and how will it be measured?

Only when all the players are engaged and challenged, and information is gathered and analyzed, can the distillation process begin.  NOW a clear vision of what the community stands for, and what it needs to communicate to those who work/play/live/visit  there, can be identified. Creative assets can be thoughtfully assembled. The final result will be a look, a logo, a sign system, a program, and outdoor décor/art, that all collectively serve to enhance the community and the visitor’s experience.  They will have purpose and intent. They will be productive. 

It’s only when all the partners and stakeholders work together knowing that everyone’s efforts are towards a common goal and defined direction, that one can truly appreciate a well-designed brand for what it is. 

Post written by:
Laura Leszczynski, Brand Strategist/Marketer
Retailworks, Inc.
 
 
 
 
Polco: Public Comments from the Quiet Majority.
Click on the image (video) below to see how Polco is changing public engagement for the better.


 
 
 
 
Moving past Public Comment toward Verified Data 

First came the NIMBYs, then, suddenly, they all went BANANAs (BANANA = Build Absolutely Nothing Anywhere Near Anyone);  and before you knew it, a group of 5-10 very loud people hijacked the development prospects and opportunities for an entire community.  As a member of Community leadership, you believe that there is a silent majority out there, interested in development, but - how can their opinion be measured?

Enter Polco.  

Polco is a tool that enables the silent majority to become engaged without ever having to come to a meeting, speak in public, or even get up from their chair.  By registering through this ground-breaking app, community members can learn the details of a new development, concept or project, and indicate if they are in favor of the idea or not.  Each "vote" is qualified and verified by location and district; and each "vote" is only counted once - giving all community members the opportunity to weigh in equally on a project.

With POLCO, community leaders are armed with real-time data about the opinion of the silent majority - effectively eliminating 'project hijacking' by a token few, while enabling voter-driven decision making for elected officials.  The data is verified through voter registration data, enabling decision makers to be truly responsive to their constituents.

Redevelopment Resources is working in partnership with Polco to re-imagine how public engagement is conducted across the nation.  Contact RR team members to sign up or simply learn more about how Polco can enable authentic community conversation.  Subscriptions start for as little as $500 / month.
 
 
 
 
Our Services

Downtown Revitalization
Retail Consulting & Merchant Retention
Business Retention & Attraction
Market Feasibility Analysis
Cluster Development Analysis & Strategy
Grant Research, Writing & Administration
Organizational Structure Analysis
Economic Development Strategy
Project-based Fund Management
Incentive Policy & Negotiation

 
 
 
 

Join Redevelopment Resources at the WEDA Fall Conference October 4-6.
Meet us at our booth in the exhibit hall to learn more about our services, and about the latest innovation in public engagement: POLCO.
The Lismore Hotel Eau Claire
333 Gibson Street
Eau Claire, Wisconsin  54701
 
 
 
 
 
 
Redevelopment Resources, LLC
211 S. Paterson St., suite 320
Madison, Wisconsin 53703
Phone: 608-729-1807