Dear Slow Flowers friend,
I hope you've experienced a wonderful 2016 floral season! It has been a great year for the Slow Flowers™ Movement, especially because so many flower farmers, floral designers and farmer-florists supported and engaged with this mission!
I'm writing to let you know that your listing on Slowflowers.com will expire at the end of 2016 and to share renewal details so you can be part of Slowflowers.com's continued success.
Here are some of the 2016 highlights to date:
+ #SlowFlowers has climbed to 3.2 million impressions monthly on social media
+ 4,000 unique visitors come to Slowflowers.com monthly with 21,000 single page views -- consumers are shopping for locally-grown flowers at higher numbers than ever
+ The Press loves us! Slowflowers.com has been featured in print/online -- in 2016 alone -- in the pages or sites of Martha Stewart Living, Modern Farmer, Garden Design, Sunset, The Oregonian, Ad Week, Indianapolis Star, 5280 (Denver), Hamilton Star, and blogs including Bobbi Brown's Blog, Botanical Brouhaha, Leotie Loveley & Design Sponge and more!
+We've hosted Regional Meet-ups in Washington, D.C.; Portland, OR; and Denver, CO; with September Meet-ups scheduled for Hudson, NY; Raleigh-Durham, NC
+ We staged an incredibly successful 2nd annual American Flowers Week
, tripling the prior year's engagement on social media to 1.3 million
. We provided our members with collateral and digital promotion tools to get involved and generated participation among Slow Flowers Members in 32 states.
+The Slow Flowers Podcast
celebrated its 3rd anniversary and now has a free archive of 160-plus interviews
for your listening pleasure and enrichment. Many of you have appeared as our guests
and listeners have downloaded more than 115,000 episodes to date!
I hope this lineup of benefits convinces you that as a community, Slow Flowers can achieve so much more than any individual member can do on his or her own.
Being part of this community is more than just paying a nominal monthly subscription fee. In a market filled with imported flowers, it allows YOU to differentiate yourself and your floral business. Benefits surpass the modest investment of a Standard or Premium Membership. Click here to Read the VALUES of a Slow Flowers Membership
NOW is the time for you to renew your Listing. We've restructured the membership levels, which means that if you joined Slowflowers.com as a nonpaying member, your listing will expire soon. If you have a free Standard Listing but are paying a small fee for extra categories, this notice also applies to you (*New Standard Listings receive 2 categories with their membership).
As of December 31, 2016, all unpaid listings will be deactivated. Why is this happening? I hope the reasons outlined above convince you of the VALUE of participating in Slowflowers.com.
Bottom line: I have been subsidizing the growth of Slowflowers.com with my personal financial resources and that is simply not sustainable. To continue our success, I'm asking you to commit to paying $5/month or $50/year for a Standard Listing (and of course, you are definitely invited to upgrade to a Premium Listing to enjoy the full benefits of Slowflowers.com -- that subscription is $20/month or $180/year).
To renew, here's what to do:
1. Sign into your account by clicking on the "Sign In" link
on the top menu bar of Slowflowers.com
2. The next page is your log-in. If you've forgotten your log-in or your password, the system will prompt you to request that information.
3. After logging in, you will land on your Member Page. In the left menu, you'll see "Payment Options." Click on "Make your Payment."
4. Choose Credit Card or PayPal to continue and enter your account information. You can also select monthly or annual subscription options. Please note: Slowflowers.com does not accept American Express.
That should get you and your listing renewed! We've lots of exciting plans in store for 2016-17, including a major 6-part editorial-style public relations campaign beginning with Harvest/Holiday 2016 and an even bigger July 4th celebration for American Flowers Week 2017.
I'm so pleased you are part of this endeavor - together, we are disrupting and changing the floral industry's old model and bringing "honest flowers" to consumers.
Finally, if you have any questions, please contact me at firstname.lastname@example.org
. I'm happy to talk you through this process and help you with any steps if you get stuck!
Debra Prinzing, Founder of Slow Flowers