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Welcome to November! I hope the information shared in this month's newsletter is useful and thought-provoking, Warmly, Debra
 
 
 
 
 
Slow Flowers PR // Valentine's Day Call for Images
 
 
Roses from California Pajarosa in Monterey Bay, CA
 
Garden and spray roses from Peterkort Roses in Hillsboro, Oregon
 
 

CALL for your Valentine's Day Submissions!
The Slow Flowers PR Campaign continues with an eye to February 14th -- with our goal of filling the news stream with local and seasonal floral design ideas for Valentine's Day!
You're invited to submit images of your flowers or your design work for possible inclusion. This opportunity is available free to PREMIUM Members. If you have a Standard Membership and you would like to participate, there is a $35 fee. 
The "Slow Valentine's Day" editorial package will be distributed nationally to lifestyle editors and bloggers during the first week of January.
Don't miss out on this excellent opportunity to get published! 
DEADLINE FOR SUBMISSION: December 1st
What: Please submit up to 3 horizontal images (1024 x 768 dpi or larger is recommended)
The images should illustrate local, domestic and seasonal botanicals suitable for Valentine's Day editorial. We're looking for ALTERNATIVES to traditional rose arrangements or FRESH ways to design with American-grown roses.
For each submission, please provide:
1. Description of design
2. Source of flowers/foliage/botanical product
3. 1 design / decorating tip
Be sure to share your Social Places for tagging (web site, Instagram, Facebook, Twitter)
Submit to debra@slowflowers.com. You are encouraged to use Dropbox or other FTP sites. Questions? Please ask, email address above or call 206-769-8211
 
 
 
 
 

Slow Harvest/Home/Holiday Editorial Package 
 
 
 
Our first campaign, "Slow Harvest, Home & Holiday," released October 25th, was a beautiful success!
Thanks to everyone who participated by sharing their creativity through inspiring design images and informative ideas for the reader.
We featured submissions from 16 participating Slow Flowers Members, including Tobey Nelson of Vases Wild, whose autumn arrangement you see here.
According to PR Web, our wire service, the Full Press Package was picked up across a huge array of online media outlets. The t
otal online pick-up included 188 outlets with potential audience reach of nearly 200 million readers. Headline impressions hit 132k between news aggregators and PRWeb's own audience.
Bottom Line: We believe this is a campaign worth Slowflowers.com's $1,800 annual investment to push into the media landscape. By providing unique, visually stimulating content, and consistently offering new ideas and inspiration for each floral-themed date on the calendar, I believe we will stand out as a credible, valuable resource for editors. That's the goal!
 
 
Click here to read more ►
 
 
 
Last Call: ​Slow Flowers 2017 Floral Insights
Participate in our 3rd annual Industry Forecast
 
 
On December 28, 2016, Slowflowers.com will publish its 3rd annual Floral Insights & Industry Forecast. The report covers the Emerging Themes important to the Slow Flowers Community and is released widely via channels such as the Slow Flowers Podcast, social media and press releases.

Now is your Last Chance to Add Your Voice to the Forecast for 2017. Share your thoughts and add your perspective as we compile the most important ideas, insights and themes for flower farming and floral design. Give us 5 minutes of your time and answer a few questions by following the Survey Link below. Deadline for completion: November 15th.
 
 
 
 
 
Slow Flowers in the News
 
 
 
"BUILDING A LOCAL FLOWER MOVEMENT," by Jane Tanner for Growing for Market hit our mailbox in October. Publisher/editor Andrew Mefferd has graciously shared the entire article for Slow Flowers readers to see. Click the link below to find and read it. 
Jane writes:
"There has been considerable progress on the awareness front. National, regional and local newspapers and magazines
are covering the local flower movement. An article in The New York Times about a White House dinner and another about a luncheon in honor of Michelle Obama specifically focused on the U.S. sourced centerpieces.
Campaigns such as the Association of Specialty Cut Flower Growers’ (ASCFG) “Flower Bucket Challenge” and Slow Flowers’ “American Flowers Week” each July encourage people to buy local flowers and post photos on social media. As a result, hundreds of thousands of photos featuring armfuls and buckets full of colorful flowers ricochet around the country and beyond. Stories are generated in large and small media markets. Ditto expanded media coverage as a result of the Field to Vase dinners at flower farms around the country."
 
 
Click here to read the entire story ►
 
 
Midwest Home Magazine recently featured
Slow Flowers member Christine Hoffman of St. Paul's Foxglove Market & Studio

Check out this beautiful editorial spread with Christine Hoffman of Foxglove Market & Studio, Slow Flowers member and past guest of the Slow Flowers Podcast.

The story, "How to Create a Festive Tabletop with Minnesota-Grown Bounty," underscores Christine's philosophy of using only locally-grown ingredients, all year long. So inspiring!

(Christine) knows how to make the most of what nature offers year-round, and designed this holiday tabletop for us with locally grown flowers and flora—all available in December. Hoffman, a practitioner and proponent of the “slow flowers” movement (similar in philosophy to the slow-food movement that advocates local, seasonal, and sustainably produced food), sources all her flowers and floral materials from area farmers who practice sustainable, organic growing methods.
 
 
Click here to read the entire story ►
 
 

Slow Flowers member Pilar Zuniga of Gorgeous & Green in Berkeley, CA
shows off her new studio space to Design Sponge

Check out our past Slow Flowers Podcast guest Pilar Zuniga of Gorgeous & Green's new work-share studio space. Gorgeous -- AND -- Green, indeed!
 
 
Click here to see the entire Design Sponge gallery ►
 
 
ON THE ROAD with Slow Flowers
 
 

We just held the SLOW FLOWERS Creative Workshop at Russian River Flower School in Healdsburgh, California, on October 17-18
What an amazing, sensory, experience to pursue "floral storytelling," floral design and brand-building in a new way!
Thanks to the team at Russian River Flower School, including Dundee Butcher and Naomi Mcleod, and to our inspiring participants. 
Each student can now add her personal voice and vision to her floral brand!
 
 
Click here to read more ►
 
 
LISTEN: Slow Flowers Podcasts for October
 
 
 
Voices of the Slow Flowers Movement
Each week the Slow Flowers Podcast releases a new episode featuring timely interviews with flower farmers and floral designers whose wisdom and insights will inspire you!
Check out the wide range of guests we've heard from this month.
And please celebrate with me! During October, episodes of the Slow Flowers Podcast were downloaded 6,901 times -- an all-time record for our show! 
 
 
 
 
THANK YOU TO ALL OF OUR SPONSORS
 
 
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