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SLOW FLOWERS NEWS for March 2019

Florists & Flower Lovers: 

Are You Joining Us

at the
SLOW FLOWERS SUMMIT 
2019 ?

et your colleagues, community and followers know you're heading to St. Paul, Minnesota, on July 1-2, 2019 for the Slow Flowers Summit! We're sending a new Social Badge your way to post and share. Designed by Jenny Diaz, who created the original logo -- a flower "brainstorm" inside a lightbulb -- there are square and portrait badges are here for your use.

Click on the download link and share your support for the Summit! 

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Each week the Slow Flowers Podcast releases a new episode featuring timely interviews with flower farmers and floral designers whose wisdom and insights will inspire you! 

Listeners have downloaded more than 416,000 episodes to date!

Check out the wide range of guests introduced to you last month and join the thousands of listeners we educate and inform each week:

Debra Prinzing launched Slow Flowers in 2014  with this mission: "To inspire the floral industry and its consumers to embrace local, seasonal, and sustainable flowers."

It has been a joy to watch our community grow as flower farmers, designers, farmer-florists, wholesalers and retailers continue joining our cause!

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February 2019 New & Renewing Members 
Please welcome a total of 41 new and renewing members from 21 states across the U.S. and 1 Canadian Province! 
 

 

*Bluma Farm, Berkeley, CA 

 

BridleWood Blooms, Hillsdale, NY 

 

*Broadturn Farm, Scarborough, ME 

 

*B-Side Farm, Sebastopol, CA 

 

*Cuts of Color, Weimar, TX 

 

*Dahlia May Flower Farm, Trenton, ON (Canada) 

 

*Denise Fasanello Flowers, Brooklyn, NY 

 

*Eddy Farm, Newington, CT 

 

Flora's Muse, Biddeford, ME 

 

*Flower Duet, Torrance, CA 

 

*Garden Riot, Portland, OR 

 

Golden Rows Gardens, Petaluma, CA 

 

*Grace Flowers Hawaii, Honokaa, HI 

 

*Harts Garden & Nursery, Missoula, MT 

 

Humble Pie Farm, Plum City, WI 

 

Indigo Gardens, Portland, OR 

 

In the Garden Flower Farm, Elkton, OH 

 

*KRISanthemums, Hermiston, OR 

 

Longbourn Blooms, Lancaster, PA 

 

Luella Acres, Dexter, MI 

 

Native Mountain Farm, Frederick, MD 

 

Old Stone House Farm, Random Lake, WI

 

*PepperHarrow, Winterset, IA

 

*Persephone Floral Atelier, Chicago, IL 

 

*pot + box, Detroit, MI 

 

Reverie Flowers, Etna, NH 

 

*Right Field Farm, Millersville, MD 

 

SUOT Farm & Flowers, Burlington, WA 

 

Sweet Alyssum Farm, Puyallup, WA 

 

*Team Flower, Lancaster, PA 

 

*The Diamond Road Flower Co., Hooksett, NH 

 

The Local Flower Collective, Toronto, ON (Canada)

 

The London Plane Flower Shop, Seattle, WA 

 

*Three Toads Farm, Winchester, KY 

 

Twig & Vine, Mount Vernon, WA 

 

*Twilight Acres HOMEGROWN, Stone Ridge, NY

*Wasilla Lights Farm, Wasilla, AK 

 

*WestWind Florals, Waldoboro, ME 

 

Wheels2Fields Flower Farm, Eureka, MO 

 

*Willow & Mabel Garden Co., Bainbridge Island, WA

 

*Wood Violet Floral Design, Milwaukie, WI 

*Denotes Renewing Members

New in the Slow Flowers Journal

 
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Our partnership with Florists’ Review continues for February 2019, with a fantastic package of stories covering floral education that highlights sustainable design practices, a profile of a leading Seattle retail florist, and a fabulous new product called The Styling Mat — featured in our Made in the USA series.

As always, we strive to feature Slow Flowers members in all facets of floristry, shining a light on the people, farms, studios and flowers that represent the mission of Slow Flowers.

Floral Knowledge Base
How educators are teaching sustainable floral design

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As more aspiring florists seek to gain new skills and knowledge, the varied options, formats and venues are on the rise. And yet, sustainable design education isn’t widely offered. Students in search of earth-friendly approaches may have to dig deep to find mentors and teachers to share that knowledge.

This article features four Slow Flowers members who share insights into their floral education approach, including:

Alicia Schwede of Flirty Fleurs

Kit Wertz & Casey Schwartz of Flower Duet

LauraLee Symes of FlowerSchool Portland

Dundee Butcher of Russian River Flowers

MADE IN THE USA
The Styling Mat

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Designed by photographer Sarah Collier, the North Carolina-made product is a portable solution for on-the-go creatives who need a beautiful flat-lay background.

Sarah spends a lot of time sourcing beautiful, wrinkle-free fabric that she knows will complement whatever is photographed against it. She has found that photographers tend to prefer neutral colors, such as tans and grays, while florists are drawn to blush, greens and dark blue.

The items are made in small batches and can be customized for specific color needs, ranging in price from $179 to $275, including the base reflector.

Producing The Styling Mat in North Carolina is one of Sarah’s priorities. “Much of the textile industry here has shut down, but I’ve always wanted to do a business that impacts other people’s lives in a positive way. I like hiring local vendors and keep the manufacturing in the United States.”

Q&A: The London Plane

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Who: Katherine Anderson (owner), Jeni Nelson (manager)

What: The London Plane is a multi-faceted space with a full-scale flower shop and studio, co-located with cafe serving breakfast, lunch and dinner, a pastry kitchen, a baker of the famous Plane Bread country style loaf, retail shelves filled with all sorts of treasures, such as aprons, books, soaps, plants, ceramics, and kitchen pantry items.

Where: Seattle, Washington, in the historic Pioneer Square gallery/artists’ district on the corner of Occidental and Main.

SLOW FLOWERS Members in Houzz.com

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Slow Flowers featured Valentine's Day Bouquets designed with all-American Roses
You can definitely show your love with local flowers -- even roses -- at Valentine's Day, so spend a lttle extra time seeking out florists, growers and designers who are passionate about local and domestic sourcing and sustainable design.

Susan Chambers of SF-based Bloomin' Couture has a modern twist on red roses for Valentine's Day. Her tall arrangement includes roses grown by Green Valley Floral in Petaluma, Calif. (Rouge Royale); California-grown red protea; locally-harvested geranium; variegated pittosporum; ranunculus from Sun Valley Floral Farm, Arcata, Calif.; and local snapdragons and anemone from Watsonville, Calif.

More PR Opportunities for
SLOW FLOWERS Members 

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#1 Our full year of Slow Flowers Galleries for Houzz.com continues for MARCH with a focus on Flowering Branches in your floral designs! Each Month's floral themes are noted below. SHARE YOUR Best Designs for OUR NEXT Houzz.com Gallery!


You're invited to be part of this ongoing member-only editorial opportunity. Here are more details:

 

  • Submit up to 3 images of your designs for each month's theme
  • Designs should feature local, seasonal and domestic botanicals only (US and Canada)
  • Include a brief list of ingredients (farm source list preferred)
  • Deadline: 10th of each month
  • Publication date: 15th of each month (Note: Holiday-sensitive deadlines are noted in schedule below)
  • Send to debraprinzing@gmail.com
  • March 15 (3/10 deadline) Flowering Branches in floral design

 

Future months:

April 15 (4/10 deadline) Tulips & Narcissus in floral arrangements

May 15 (5/10 deadline) Peonies in floral design

June 15 (6/10 deadline) Red-White-Blue floral designs for American Flowers Week

July 15 (7/10 deadline) Lisianthus floral designs

August 15 (8/10 deadline) Dahlias in floral design & bouquets

September 15 (9/10 deadline) Sunflowers & Rudbeckia floral design

October 15 (10/10 deadline) Pumpkins and gourds for tablescaping

November 15 (11/10 deadline) Heirloom mums in floral design

December 15 (12/10 deadline) Poinsettias in floral design and decor

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#2 -- SUBMIT IDEAS FOR #SLOWFLOWERSJOURNAL IN FLORISTS' REVIEW 

Each month, Slow Flowers produces the Slow Flowers Journal (Print Edition) in Florists' Review. From the first issue in August 2017, we've put a priority on publishing articles about our members and their projects, designs, news. 
Check out the Editorial Topic Calendar above -- Slow Flowers Journal reflects many of those larger themes in monthly content. But we need to hear from you -- what suggestions, ideas and imagery would you like to suggest? 

To see examples of our past coverage, check out the online Slow Flowers Journal. Each month's content is posted if you search "Slow Flowers Journal Print Edition."

Planning takes place several months in advance, so please suggest topics from July to December 2019. Send suggestions to: debraprinzing@gmail.com

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#3 -- Local Flowers for Grocery Channels -- story ideas for SuperFloral Magazine

Slow Flowers produces ongoing product-sourcing features for SuperFloral, a sister publication of Florists' Review. The editorial focus is: From Seed to Consumer, covering breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers. DO YOU sell your flowers through a grocery or supermarket channel? We'd love to hear more! Send your suggestions to: debraprinzing@gmail.com

SLOW FLOWERS in the NEWS

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We're so pleased that Bruce Wright, former editor of Teleflora's Flowers &, reported on the SLOW FLOWERS MOVEMENT for Floribusiness's "Hortipoint," timed perfectly for Valentine's Day. Floribusiness is an international website on floriculture that brings daily news, blogs and articles about the most important flower- and potted-plant-producing countries in the world. 

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Thanks to a referral by our friend Amy Stewart, author of Flower Confidential, VOX's Gaby Del Valle contacted Slow Flowers for background on her Valentine's Day story. She writes: "Prinzing is the founder of what she calls the 'Slow Flowers movement,' an initiative that encourages people to buy in-season flowers from small growers in their area. The term is a reference to the “slow food” movement, itself a reaction against large agribusiness and in support of small family farms that grow organic, in-season produce. “There are thousands of people starting small, micro, or boutique flower farms around North America in all 50 states and probably every province who are trying to keep what they’re growing entirely local and have zero [carbon] footprint, or a small footprint,” Prinzing said. She called it the “sentimental counterbalance to this flood of imports.”

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Bustle's Emma McGowan tackles Valentine's Day with a favorite Slow Flowers focus, changing the conversation from "only roses" to "great alternatives to roses."

She writes: "If the message you want to send is “I’m into you — but not so into climate change,” it might be worth it to consider a more sustainable flower option for Valentine’s Day this year. That means shopping for flowers locally, which means your pretty blooms aren’t being shipped across land and ocean to get to you. If you’re not sure where to get local flowers in your area, Vox recommends checking out the Slow Flowers’ website, which is a directory of more than 700 growers in the US and Canada who offer local blooms. Combine that resource with this list of five flowers that are in season on Valentine’s Day, the regions you can find them, and what they symbolize for a more environmentally friendly Valentine's Day."

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The Green Industry Leaders Network, presented by Corona Tools, is coalition of national organizations and brands sharing news and information from the leaders in the horticulture, tree care and landscape care. Debra recently joined American Horticultural Society's editor David Ellis to discuss the Slow Flower Movement and the importance of buying locally-grown flowers, both at floral holidays like Valentine's Day, and throughout the year.

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The Newtown (Connecticut) Bee featured a great local piece about "responsible" flowers for Valentine's Day gifting. We're so pleased that Slow Flowers member Evelyn Lee of Butternut Gardens is featured in the piece!

Here's an excerpt: 

Around mid-January, Evelyn Lee of Butternut Gardens LLC of Southport shared a presentation in Bloomfield with local farmers on flower growing in Connecticut.

“We’re trying to get Connecticut-grown flowers to become a thing in people’s minds,” said Ms Lee, adding that this time of the year is hard for local growers. “... I think for next year, there is a better opportunity.”

Ms Lee shared information about the Slow Flowers Movement, which, according to a website for the movement, slowflowers.com, is “a response to the disconnect between humans and flowers in the modern era. It aspires to reclaim the act of flower growing, recognizing it as a relevant and respected branch of domestic agriculture.

"Slow Flowers connects consumers with the source of their flowers, putting a human face of the flower farmer and floral designer behind each bouquet or centerpiece. The value of local, seasonal, and sustainably grown flowers is heightened when there is transparent origin labeling of all botanicals sold to consumers and professional florists.”

Upcoming SLOW FLOWERS Presentations

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Slow Flowers: Seasonal Floral Design
Wednesday, June 5th (6:45-8:30 p.m.)

NORTHWEST HORTICULTURAL SOCIETY

Center for Urban Horticulture, 3501 NE 41st St. Seattle, WA 98195

Debra will speak about the significant changes in floral agriculture and sustainable floral design that she’s witnessed and documented over the past 10 years.

She will illustrate her presentation with three floral design demonstrations incorporating botanical ingredients sourced locally from area growers. Debra’s books will be available for purchase and signing.

Floral vendors from Pacific Northwest flower farms will have flowers for sale at the lecture.

Reception begins at 6:45 pm, lecture at 7:15 pm.

Cost:Members: $5.00 Non-Members: $10.00

More Details

Program Notes: Be Part of Our
2019 Slow Flowers Podcast

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We're excited about a new weekly feature in the Slow Flowers Podcast that will debut on January 16, 2019. It's called "50 States of Slow Flowers," and that means for each of 50 consecutive weeks on the Slow Flowers Podcast, we'll focus on what's happening in the Slow Flowers Movement, state-by-state -- from Alabama (Jan 16th) through Wyoming (Dec. 25th). For the month of January, we featured:

ARKANSAS -- Althea Wiles of Rose of Sharon Floral Design Studio

CALIFORNIA -- Felicia Alvarez of Menagerie Farm + Flower

COLORADO -- Robin Taber of Blue Door Farm

CONNECTICUT -- Evelyn Lee of Butternut Gardens

 

There will be lots of love for Canadian Slow Flowers members, too -- We'll also feature Slow Flowers news from each Canadian Province during the course of 2019! 

 

Get in touch if you have news to share about locally-grown flowers and regional design in your State or Province! Email: debraprinzing@gmail.com

Meet the Slow Flowers Team

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SOCIAL MEDIA MAVEN Niesha Blancas of Fetching Social Media.
If we feature you on Instagram or Facebook, it's Niesha you have to thank!
She loves giving shout-outs to Slow Flowers members, our Podcast guests, our Event Partners and our Summit speakers. Niesha has more than doubled the followers on @myslowflowers since we teamed up last fall.
You can learn more about Niesha and her consulting packages for creatives here. Follow her @fetchingsocial or @nieshamonay

EVENT DIVA Karen Thornton of Avenue 22 Events.
Karen Thornton is the talent behind the Slow Flowers Summit and I'm so grateful for her counsel, her organizational genius, her strategic planning and her generally chill approach to anything that makes me panic.
We've worked together on two previous events for creativepreneurs and I have to say, Karen's involvement in any event is the *secret sauce* to success! If you attend the Summit, you'll meet both Karen AND Niesha!
Follow Karen at @avenue22events.
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Slow Flowers Sponsor Thanks for 2019

 
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