2019 | September Edition

Official Publication of the Travel and Tourism Research Association
Hello TTRA Members and Friends,

Today, September 27, marks a very special day for our industry: World Tourism Day declared by the United Nations World Tourism Organization (UNWTO). It is a tradition to celebrate the tourism industry around the globe and remember its transformative role.

This year’s theme is Tourism and Jobs: A Better Future for All. Tourism is a major source of employment contributing to 1 in 10 jobs around local communities globally. As the world’s largest industry and people-to-people sector, tourism plays a key role in socio-economic development by fostering entrepreneurship and providing career opportunities, particularly for women and youth. Tourism is an essential investment in our destinations to drive inclusive economic growth, empower human capital, create equitable employment, and contribute to the Sustainable Development Goals.

On the occasion of the World Tourism Day and commemorate this special day, TTRA planted 100 trees.  Thank you for your hard work in your local communities, and please make sure to check out the UNTWO website!

Warmest Regards,
Scott Russell
Chair, Travel and Tourism Research Association

Grab a cup of coffee and let's catch-up!
Table of Contents
Thanks to David Reichbach with Destination Analysts for sharing his insights in the September webinar How Hearts & Visits Turn Into Dollars.

Members can now access this (and other) webinar recordings on the TTRA member site. Please log-in and click on Member Resources tab to view.

Non-members can purchase the webinar recording HERE. The link to the webinar will be forwarded by TTRA staff once payment is confirmed. 

Non-Members can also purchase other past 2019 TTRA Webinar Series recordings. Learn more HERE.
Save the Date for the Next TTRA Webinar!

STR’s Updated Hotel Industry Overview
November 12 @ 10:00 am - 10:45 am CST | Online Webinar

Join us to learn more about North America’s current hotel performance in 2019, and where STR sees the US and top markets performing in 2020. Also included will be highlights from the 2019 DestinationMAP, STR’s biennial meeting planner survey.
Kelsey Waite, Business Development Executive, STR
Jennifer Foster, Business Development Executive, STR
Registration Rates:
TTRA Members: FREE
Non-Members: US$30

Members – please remember to log in before registering so the system recognizes you as a member and gives you the correct webinar price.
Webinar Registration
2019 Marketing Outlook Forum

Join destination marketing colleagues in Washington DC for the 2019 Marketing Outlook Forum.

Don't miss out! The Marketing Outlook Forum provides C-Suite and Director-level marketing professionals with the latest research and forecasting insights, right when they need it, all within a packed three-day program. No sifting through reports, contracting with firms, skimming countless projections, or attending multiple sector-specific conferences.

Online registration is now closed.  You can register onsite on October 7 to 9
If you plan to register onsite, please RSVP your attendance to so we can plan accordingly.

Be part of the momentum.
Attend the 2019 Marketing Outlook Forum. October 7 to 9, 2019 in Washington DC.
Learn More About the 2019 Marketing Outlook Forum
The forum APP is now available.

You can VIEW ONLINE or DOWNLOAD the APP to your phone/device.

Or you can VIEW the PROGRAM on the MOF website.

Program and speaker updates are ongoing.


The 2020 International Conference will be held June 16 to 18, 2020 at the Victoria Conference Centre in Victoria, British Columbia, Canada. 

Over the course of the conference, we will develop a 20/20 perfect vision of the future tourism research agenda – looking forward at major tourism research needs and looking back at 50 years of accomplishments in the promoting the use of research in travel marketing and planning. Our conference will look at the new models and paradigms for economics and tourism and the research needed to empower tourism decision-makers. Do not miss out on this opportunity to contribute to a global association and international conference that has been bringing together researchers from agencies, destinations, the industry, and academia since its inception in 1970.

The conference theme is 20/20 Vision: Looking Forward, Looking Back and will focus on taking stock of the notable achievements of the past and discussing the issues critical to the future of travel research. 

Registration opens December 2019.
Learn More About the 2020 International Conference
Call for Papers Released

The Academic Co-Chairs of the 51st TTRA Annual Conference, Dr. Cody Morris Paris and Dr. Stefanie Benjamin, invite paper submissions from travel and tourism researchers. 

The “Setting the Research Agenda” sessions organized at the Melbourne TTRA 2019 conference helped shape several priority areas the 2020 TTRA Conference. Conceptual, quantitative, qualitative, mixed-method, and state-of-the-art papers are invited.  While papers that explore contemporary trends in travel and tourism research are also welcome, we are particularly interested in submissions that address certain sub-themes. Click the link below for more details.
View the 2020 International Conference Call for Papers
New TTRA Members

TTRA welcomed the following new members to our association in August:

Jennifer Chance, Visit Jackson

Michael Hogg, Visit Jackson

Dinara Izmaylova, University of Glasgow

Bridgette Jobe, Kansas Department Of Wildlife, Parks and Tourism

Harald Pechlaner, Catholic University of Eichstaett-Ingolstadt

Drew Martin, University of South Carolina

Karen Tavares, University of Florida

Tim Wright, Miles
Upcoming Events

Please mark you calendars for these upcoming events:
International Conferences

2019 Marketing Outlook Forum
October 7-9, 2019, Hyatt Regency Bethesda, Bethesda, Maryland USA

2020 International Conference

June 16-18, 2020, Fairmont Empress, Victoria, British Columbia Canada

2019/2020 Chapter Conferences

2019 PATA & TTRA Hawaii Annual Holiday Breakfast

December 6, 2019, Halekūlani, Honolulu, Hawaii USA

2020 PATA & TTRA Hawaii Annual Outlook & Economic Forum

February 5, 2020, Prince Waikīkī, Honolulu, Hawaii USA

2020 STS Connections
February 10 - 13, 2020, Little Rock Marriott, Little Rock, Arkansas USA

2020 TTRA Greater Western (GWTTRA) Chapter Conference
March 25 - 27, 2020, Double Tree by Hilton, Albuquerque, New Mexico USA

2020 TTRA Europe Chapter Conference
April 26 - 29, 2020, University of Innsbruck, Innsbruck, Austria
Visit the TTRA event calendar for a list of all upcoming events hosted by TTRA and our partners.
In the Know

ARC Laureate Fellowship in Tourism
CAUTHE is delighted to congratulate CAUTHE Fellow Professor Sara Dolnicar on the award of a highly prestigious ARC Laureate Fellowship, worth AU$3.2 million. These legacy-building grants facilitate ground-breaking, internationally competitive research to take place in Australia while also nurturing and mentoring early career researchers. READ ANNOUNCEMENT

CenStates Travel Spotlight – September 2019
James Mundo | Acting Director | Community Affairs at Choose Chicago
How does advocacy stand up in the face of adversity? In the wake of a budget freeze, Choose Chicago’s James Mundo used all assets at his disposal to bring industry partners together. READ eCOMMUNICATION

Stay 'In the Know' by accessing research studies, blog postings, and eNews submissions on the TTRA website. 
We are hoping our monthly eNewsletters will be full of great information, articles, etc. BUT – we need your help.  What have you been up to?  Is there an article you’ve read recently that you would like to share with our membership?  Is there an industry trend that people should know about?  Something happening that you think needs a member call to action?

TTRA accepts submissions for our website and monthly eNewsletters.  You can submit via our website or by emailing Patricia Thacker. We accept:
For information about the Travel and Tourism Research Association (TTRA), visit, email or follow TTRA on social media: