Join destination marketing colleagues in Washington DC for the 2019 Marketing Outlook Forum to hear Cindy Estis Green (Kalibri Labs, LLC), Jerry Henry (H2R Market Research), Amir Eylon (Longwoods International), and Mark Brown (US Dept. of Commerce) discuss the outlook for key industry sectors during the always popular Sector Forecasts and Updates

Be part of the momentum. 
Attend the 2019 Marketing Outlook Forum. October 7 to 9, 2019 in Washington DC.
Andrea Huisden (SMARInsights) will moderate this informative session that provides sector outlooks for Accommodations, Attractions, Leisure Travel, and International Inbound Travel.  You don't want to miss these sector updates!
Outlook for the Accommodations Industry - Cindy Estis Green, Kalibri Labs, LLC

The hospitality industry has had record demand in the last few years. However, like air, car and other travel sectors, the growing influence of tech titans like Google, Facebook, and Amazon is changing the landscape. This alters the economics of hotels including the way business is booked and overall cost of customer acquisition. While the new digital marketplace presents challenges, it also presents opportunities for destinations. Tapping data that was not previously available can provide DMOs with a view of lodging opportunities at a market level that can help drive resource allocation. How much is coming through third parties? What is the real split between leisure, business and group? How can the DMO assist to reduce acquisition costs and bring more value to its lodging constituents? Understanding the business mix and dynamic of competitive markets can also help DMOs sell more effectively in both the group and leisure space. National trends on hotel production by market segment, distribution channel and overall profit contribution will be shared. 
Key Takeaway:

Important perspective on how hotel performance will be evaluated and how DMOs can leverage more granular market profiles as the lodging marketplace becomes more dominated by online consumer behavior and digital platforms.
Outlook for the U.S. Attractions Industry - Jerry Henry, H2R Market Research 

Attractions provide many functional drivers that destinations rely upon for motivating and inspiring visitation. As a result, trends in this market space tend to affect us all. Jerry Henry will provide an update on attractions industry performance, share insights on shifting visitation patterns and explore how the industry expects to perform in the coming year.
Key Takeaway:

Insight into how and why the attractions industry landscape is shifting.
Outlook For Leisure Travel - Amir Eylon, Longwoods International

Longwoods International’s President, Amir Eylon, will share with session attendees some of the latest domestic leisure travel insights from TravelUSA (the largest ongoing panel of traveling U.S. households).  
Key Takeaway:

See what trends are emerging and what that may mean for 2020 and beyond.
Outlook For International Travel To The U.S. - Mark Brown, US Dept. of Commerce

Rumors abound on the state of global travel and the U.S. inbound travel market.  Mark Brown will provide the facts on the recent performance of global and U.S. international travel, summarize key findings for the outlook for 2020 and beyond, and review key policy and marketing factors.
Key Takeaway:

Important data and justifications you need to make your international marketing and policy plans.
The session speakers include:

Cindy Estis Green founded Kalibri Labs in 2012, a firm providing a next generation revenue strategy and benchmarking platform to evaluate and predict hotel revenue performance. In 2014, she launched the AH&LA Consumer Innovation Forum and is invited to speak at many global forums on topics related to hotel distribution and the digital marketplace. Cindy's bio

Jerry Henry is the Chief Executive Officer of H2R Market Research. He is a visionary executive & collaborative thought partner with nearly 35 years of experience leading high impact teams in Consumer Insights and Marketing Research. Jerry’s experience spans numerous industries; but he is particularly skilled in the hospitality industry where he has spent much of his career working with best-in-class brands in the attractions, travel, and tourism market space. Jerry's bio

Amir Eylon, a thirty-year veteran of the Travel & Tourism industry, leads the entire team responsible for the development and execution of all facets of the organization from program development to customer acquisition and retention. He joined Longwoods in 2015 from his previous role as Vice President, Partner Engagement with Brand USA, the public-private partnership serving as the destination marketing organization dedicated to increasing international visitation to the US. Amir's bio

Mark Brown is an Economist at the U.S. Department of Commerce, National Travel and Tourism Office, where he manages the Travel Forecast and the Canada Travel programs, and more generally spends the bulk of his time counting things. Mark's bio
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Registration is ongoing.

Advance registration closes Friday, September 20, 2019.

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The 2019 MOF will take place at the Hyatt Regency Bethesda.

Special group rates have been secured for conference delegates!
Rates expire on September 18th, 2019 or when the room block is full, whichever comes first.
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