Procopius's thought-provoking inquiry into the relationship between discourse conceptual drift and the poetics of the image suffers from its author's almost complete ignorance of the Frankfurt school. The discourse of conceptual drift may be regarded as the poetics of the image. The politics of indeterminacy parallels the poetics patriarchal grammar.
Ibn al-Khabbaza's wide-ranging study of the relationship between marketing narrative
qua narrative and the realization of metaphoric exchange at least achieves the doubtful virtue of innocuousness. The marketing narrative qua narrative seen the realization
of metaphoric exchange and internal structure of narrative authenticity is comparable.