2019 | March Edition

Official Publication of the Travel and Tourism Research Association
As you know, you only get out of a membership in any Association what you put into it. TTRA offers our members many opportunities to share knowledge and experiences with industry colleagues through website postings, eNews submissions, webinars, and via social media. Thanks to those who responded to our recent call-to-action to share information! We've highlighted some of the content submissions received in this eNewsletter.  

This month, we feature our TTRA Social Communities & SPRN LISTSERV member benefits.  These invaluable tools offer our members platforms for discussion and collaboration that provide them with access to timely information on current issues in the field.  See below for more information on how to access TTRA's professional networks.

Take note: There are a couple of important dates to keep in mind if you are planning to join TTRA at one of our events this year.  Regular Registration for the 2019 International conference ends April 15th while Early Bird Registration for the 2019 Marketing Outlook Forum ends April 30th.  Be sure to also mark down the dates for your next regional conference - Europe (April 8 to 10), CenStates (September 18 to 20), and Canada (September 18 to 20).

Best Regards,
Patricia Thacker
Associate Executive Director, TTRA

Grab a cup of coffee and let's catch-up!
Table of Contents
 Member Benefit: Member Communities & LISTSERV

TTRA offers members platforms for discussion and collaboration that provides them with access to timely information on current issues in the field including our social communities and our SPRN Listserv.

Social Communities:
To keep informed, consider subscribing to our email list. Simply enter your email in the SUBSCRIBE box on the home page of the TTRA website. You will have the option of selecting the types of communications you’d like to receive from us.

You can also interact with us on social media. TTRA is on Twitter (follow us here) Facebook (like our page here), LinkedIn (join our group here), and YouTube (subscribe here).

Imagine. Hundreds of destination professionals at your fingertips. All with expertise in tourism research and marketing. A community that shares best practices, provides timely advice and serves as a sounding board. Right to your email inbox.

The State Provincial Research Network (SPRN) LISTSERV is a gift to the travel industry from TTRA. Its aim is to facilitate real-time dialogue on issues of importance to state, provincial, and destination travel office researchers and/or marketers. Membership in the LISTSERV is open to tourism practitioners including professionals who are involved in tourism research and/or marketing at a local, national, or global level.

Interested in joining? Please contact Patricia Thacker at

As an exclusive member benefit, TTRA members have the ability to access and search the LISTSERV archives - a wonderful tool for tourism research/marketing information.

Interested in accessing the LISTSERV archives? TTRA members can log-in to the member section of the website. Click 'Member Login' on any page of TTRA website. Login using your email address and password. Click SPRN LISTSERV (under Member Resources). Then, feel free to use the search function to search the archived conversations within the LISTSERV.

For More Information, visit or contact for assistance. 
New TTRA Members

TTRA welcomed the following new members to our association in February:
Claudia Gil Arroyo, North Carolina State University

Mirzokhidjon Azimjonov, Sichuan University

Nick Askam, Dallas Convention and Visitors Bureau

Danielle Barbe, University of Florida

Trent Grable, Indiana Tech
Tadayuki Hara, UCF Rosen College of Hospitality Management

Shelly Harkins, Wisconsin Department of Tourism

Mary Mahoney, Boulder Convention and Visitors Bureau
Fuad Mehraliyev, School of Hotel and Tourism Management, the Hong Kong Polytechnic University

Chihiro Nakayama, Waseda University

Brenda Nebesky, Nevada Department of Tourism and Cultural Affairs

Todd O'Leary, Sonoma County Tourism

William Rice, Pennsylvania State University

Anne Terwiel, Thompson Rivers University

Jon Tesser, NYC & Company

Claudia Vecchio, Sonoma County Tourism

Amare Wondirad, University of Gondar
2019 Annual International Conference - REGULAR REGISTRATION ENDS APRIL 15

We are thrilled to be holding the 50th Conference of TTRA International in 2019 at the Grand Hyatt in Melbourne, Australia, one of the country's premier conference venues. This conference brings together ALL travel and tourism researchers, users, and vendors of research to discuss and share the latest studies and approaches.

Who Is It For?
From leading academics developing longitudinal, complex research to consultants responding to the immediate and ongoing needs of the industry with technological innovations and understanding, everyone benefits. For those with questions that need answers, such as DMOs, STOs, RTOs, and tourism operators, this conference delivers in a way that no other can.

For more information on the conference speakers, program, tours, and more, visit our conference website.

Click the button below for registration information and pricing.
International Conference Registration
Three Big Reasons to Attend TTRA 2019

Announcing the special collaborative research sessions:

1. Stabilizing the Shifting Sands of New Technology in Data Measurement. The never-ending challenge: How we incorporate new technology into our data measurement processes is a crucial research issue.  Join us to hear from research leaders from Travel Portland and the University of Tasmania/Gullivers Travel Group on how they are navigating this, along with how all researchers can work together.
2. Travel Sentiment Indices – still here… How potential and current tourists view places they visit remains central to our efforts as researchers and practitioners.  The sentiments of destination residents are also critical.  Join key researchers from Europe, the U.S., and Asia to learn what they are discovering and discuss what it means to you.

3. Showcase: The Role of Research in Destination Marketing. This session will showcase some of the world’s award-winning and most successful tourism marketing efforts and campaigns, looking at how they applied their research to develop in country sales efforts and destination marketing campaigns
Post Conference Tours

In order to truly maximize your visit to Australia, we are offering three amazing tours, especially for TTRA conference participants, friends and family. These tours enable you to experience some of the great aspects of our country with like-minded tourism researchers.

Click the links below to learn more about each of the three tours.

June 28th
June 29th to July 1 
June 29th to July 6th

Click the button below for more information.  Secure your spot before the tours fill up!
Post-Conference Tour Information
2019 Marketing Outlook Forum - EARLY BIRD REGISTRATION ENDS APRIL 30

The 2019 Marketing Outlook Forum provides attendees with the latest research and forecasting insights, right when they need it. With a packed three-day program at a much lower price point than other industry marketing conferences, industry leaders will be handed the forecasts they need quickly. No sifting through reports, contracting with firms, skimming countless projections, or attending multiple sector-specific conferences.

2019 launches an all new MOF format with more topics, shorter sessions, increased engagement, active participation.  Come prepared to engage, learn, share, participate as the MOF delegates work together to identify the trends that lead to the Outlook for 2020​​​​​​​ (to be revealed in the final session).

Click the button below for registration information and pricing.
MOF Registration
Five Big Reasons to Attend MOF 2019

1. The Economic Outlook. Presented by Adam Sacks, Tourism Economics.

2. The Consumer Outlook. Presented by J. Walker Smith, The Futures Company.

3. Ask the Experts. A question and answer session with Adam Sacks and J. Walker Smith.​​​​​​

4. Updates and Forecasts. 2019 MOF Outlooks on Accommodations, Attractions, Leisure, International Inbound, Demographics, Heritage, Culinary, and MORE!

5. Outlook for Travel in 2020.  Delegates at the 2019 Marketing Outlook Forum will engage with each other in identifying the trends that lead to the outlook for travel in 2020.  Travel industry leaders will present the latest research and statistics and lead discussions whereby delegates identify the emerging trends.  Session and MOF thought-leaders will coalesce the delegate’s input with the final session revealing the Outlook for Travel in 2020.
Upcoming Events

Please mark you calendars for these upcoming events:
International Conferences
2019 TTRA Annual International Conference
June 15-27, 2019, Grand Hyatt Melbourne, Victoria, Australia

2019 Marketing Outlook Forum
October 7-9, 2019, Hyatt Regency Bethesda, Bethesda, Maryland USA

2019 Chapter Conferences
2019 TTRA Europe Chapter Conference
April 8-10, 2019, Bournemouth University, Fern Barrow, Poole, Dorset, UK

2019 TTRA CenStates Chapter Conference
September 18-20, 2019, Wichita, Kansas USA

2019 TTRA Canada Chapter Conference
September 18-20, 2019, Saskatoon, SK, Canada
Visit the TTRA event calendar for a list of all upcoming events hosted by TTRA and our partners.

In the Know


“Women in Hospitality Leadership 2019” Report
Women are now about half of the director-level employees in hotel companies, which is progress. But, only one in 22 CEOs and one in nine presidents are women. Check out the Castell Project's annual benchmark report on "Women in Hospitality Industry Leadership 2019". Available at no charge HERE.

Megatrends Shaping the Future of Travel Whitepaper
Travel in North America has been revolutionized by blurring industry lines and the access economy. Travelers can easily book lodging in privately-owned short-term rentals through Airbnb, order a car through Uber or dine with locals through EatWith. Read the Euromonitor International white paper to explore how travel companies adapt to those emerging trends HERE.

State of the Food Travel Industry Report
The World Food Travel Association has released a new State of the Food Travel Industry Report.  The research was led by TTRA member and GWTTRA Vice President Matthew Stone. You can access the report HERE.

Stay 'In the Know' by accessing research studies, blog postings, and eNews submissions on the TTRA website. 
Did You Miss Our Recent Webinars?

MARCH WEBINAR: ADARA's Top 3 Reasons Why You Must Build Trust with Data
It is an exciting time to be a destination marketer with more data at our fingertips than ever before. We can now be more proactive and personalized in our communications with consumers seeking that amazing travel experience. The consumer-brand relationship has flipped on its head as consumers no longer must search for the travel information they need-- brands can now bring it to them in personalized ways through the channels consumers are looking to engage with us.

However exciting this may be for destination marketers, the challenge is consumers feeling over-exposed or like they're being watched. The 'productization of trust' is something travel marketers must focus on as we look to the future in delivering the right, balanced experience. This webinar will uncover the top three reasons why destinations must build a trusted relationship with data to deliver that personalized consumer experience.
JANUARY WEBINAR: STR’s 2018 Lodging Recap and 2019 Forecast
The webinar with Kelsey Waite and Jennifer Foster, Business Development Executives at STR, discussed the 2018 year-end performance for the North American lodging industry. Topics discussed included a total U.S., Canada, and Caribbean review, a chain scale review, segmentation, markets, the pipeline, and STR’s U.S. industry forecast for 2019.
Members can access the presentation recording for free; please email for a link to the presentation. Non-members can purchase the recordings below.
Purchase March Webinar
Purchase January Webinar
We are hoping our monthly eNewsletters will be full of great information, articles, etc. BUT – we need your help.  What have you been up to?  Is there an article you’ve read recently that you would like to share with our membership?  Is there an industry trend that people should know about?  Something happening that you think needs a member call to action?

TTRA accepts submissions for our website and monthly eNewsletters.  You can submit via our website or by emailing Patricia Thacker. We accept:
For information about the Travel and Tourism Research Association (TTRA), visit, email or follow TTRA on social media: