ARTICLES  SUBSCRIBE  ADVERTISE  ABOUT US  EVENTS     Aug. 22, 2016
 
 
 
 
 
FLORIDA JOB NUMBERS UP FOR JULY
Florida businesses created 26,500 private-sector jobs across the state during July 2016, bringing the total number of jobs created in 2016 to 135,900. Florida’s annual job growth rate of 3.3 percent is also exceeding the nation’s rate of 1.9 percent, for the 52nd consecutive month. Since December 2010, more than 1.6 million private-sector jobs have been created in Florida. The state’s unemployment rate remained at 4.7 percent in July, the lowest rate since November 2007. Private-sector industries gaining the most jobs over the month in July were professional and business services with 12,100 new jobs; education and health services with 4,900 new jobs; and leisure and hospitality with 4,500 new jobs.
 
 
 
 
BALDWIN JOINS GREENFIELD ADVERTISING GROUP
Donna D. Baldwin has joined Greenfield Advertising Group as Business Manager. Baldwin is responsible for all accounting and billing functions for the Southwest Florida-based marketing and media firm. She attended Indiana State University and the University of Indianapolis, and earned a bachelor’s degree in Business Administration and Accounting.  
 
 
 
 
SYNERGY-CTS TO OPEN OCALA BRANCH
Synergy-Custom Technology Solutions (www.synergyctsfl.com), headquartered in Naples, will open a second branch in Ocala, Florida. Synergy-CTS specializes in custom audio, video, lighting, automation, and networking for some of Southwest Florida’s most exclusive residents. Branch Manager Greg Rearden has 18 years in the audio/video industry. He has certifications in Savant home automation, Lutron Lighting, Vantage lighting, and JBL Audio, and holds a Florida State Alarm 1 license. 
 
 
 
 
ENTREPRENEURSHIP CLASSES OFFERED
The Goodwill Southwest Florida MicroEnterprise Institute seeks entrepreneurs for its upcoming classes, beginning Aug. 29. The Monday and Thursday evening classes will be in Naples at United Way of Collier County, 9015 Strada Stell Court, Suite 204. The MicroEnterprise Institute is a six-week training program to help emerging entrepreneurs start new ventures and grow their small businesses. Participants work with a business coach to develop their ideas into a start-up plan. The night classes will cover topics ranging from legal aspects to accounting; marketing to insurance. After completion of the class, participants may apply for a microloan collateral guarantee from Goodwill. To apply, visit www.goodwillswfl.org/microenterprise or call (239) 995-2106 ext. 2219 for more information. The session cost is $80; applicants that meet certain income guidelines may be eligible to volunteer in lieu of payment. 
 
 
 
 
 
 
 
 
TECHNOLOGY AND INNOVATION
Technology and innovation will be the topic for one of the main feature articles to appear in the October Gulfshore Business magazine. This creates the ideal backdrop for tech companies of all types to advertise to the important and growing Southwest Florida business market. For information, please contact Rob Wardlaw, (239) 449-4145, rwardlaw@gulfshorebusiness.com (Collier County) or Debbie Coolman, (239) 449-4106, dcoolman@gulfshorebusiness.com (Lee and Charlotte counties).
 
 
 
 
 
 
 
 

PRSA TO HOST PUBLIC SPEAKING EVENT
The Public Relations Society of America (PRSA), Gulf Coast Chapter (http://www.gulfcoastprsa.org), will host a presentation on “Public Speaking Excellence” on Tuesday at the Naples Hilton, 5111 Tamiami Trail N. Guest speakers are Peggy Sealfon, Personal Development Coach, wellness specialist, motivational speaker and former journalist; and Arnold Klinsky, former news anchor, talk show host and on-air personality. The event begins at 11:30 a.m. for networking and social with the lunch presentation at noon. The cost is $27 for PRSA members, $35 for non-members and $20 for students.
 
 
 
 
 
 
 
 
BUSINESS HOLIDAY PARTIES
October is the ideal month to advertise your venue as the perfect site for businesses to host their staff holiday parties. Take advantage of the highly sought demographic of Southwest Florida business owners to advertise your restaurant, hotel, catering, or other meeting facility well in advance of those important decisions for holiday parties. The deadline to reserve advertising is Aug. 22 (materials due Sept. 6). Contact Rob Wardlaw, (239) 449-4145 (Collier) or Debbie Coolman, (239) 449-4106, dcoolman@gulfshorebusiness.com (Lee and Charlotte counties).
 
 
 
 
 
 
 
 
‘HOW TO GET DISCOVERED BY THE MEDIA’
The Above Board Chamber of Florida will present “How to Get Discovered by the Media” from 11:30 a.m. – 1 p.m. on Sept. 8 at Harborside Event Center, 1375 Monroe St. in Fort Myers and on Sept. 12 at the Hilton Naples, 5111 Tamiami Trail N. in Naples. Reservations are required at www.aboveboardchamber.com, which also includes cost to attend and reservation deadlines. The Fort Myers meeting will be emceed by Connie Ramos-Williams, chief marketing officer and president of CONRIC PR & Marketing, and will feature a panel including: Gulfshore Business magazine Associate Publisher Rob Wardlaw, FOX4 Morning Anchor Chris Shaw, WWDT Telemundo Senior Account Executive Margaret Escobedo, News-Press Storytelling Coach Steve McQuilkin, Business Observer Deputy Managing Editor Mark Gordon, Fort Myers Florida Weekly Managing Editor Betty Wells, Southwest Florida Business Today Publisher Karen Moore, Beasley Media Group Director of Sales AJ Lurie and CALL FM Founder Rob Robbins. The Naples meeting will be emceed by Sue Huff, owner of E. Sue Huff and Associates, and will feature a panel including: Gulfshore Business magazine Editor-in-Chief Phil Borchmann, WWDT Telemundo Senior Account Executive Margaret Escobedo, Naples Daily News Business Editor Darren Nielsen, WINK-TV Anchor Lois Thome, Business Observer Deputy Managing Editor Mark Gordon, Southwest Florida Business Today Publisher Karen Moore, Naples/Bonita Springs Florida Weekly Managing Editor Cindy Pierce, Beasley Media Group General Sales Manager Bob Turner and CALL FM Founder Rob Robbins. 

TECH4GOOD SWFL TO HOLD MEETINGS
Tech4Good SWFL announces its topics for September and October. The free club is for staff and volunteers of non-profit organizations who want to learn more about using technology to advance their mission, community engagement and fundraising. Meetings are held from 6 to 8 p.m. on the first Tuesday each month at the Unitarian Universalist Congregation, 6340 Napa Woods Way, Naples. Admission is free for staff and a light dinner is served. The topic on Sept. 6 is Spreading Ideas on Facebook. Learn about tagging, Facebook Groups, and Facebook Live to build community, get more likes, and drive people to your website. On Oct. 4, hear about #GivingTuesday. Members discuss their plans for #GivingTuesday, a branding expert will talk about easy ways to preserve brands in social media graphics, and members kick-off #SWFLGives, a Tech4Good SWFL initiative supporting local organizations participating in #GivingTuesday. RSVPs are requested to birgit.pauli@gmail.com. Learn more, including forthcoming topics, at tech4goodswfl.org.


 
 
 
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