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Welcome to AUGUST! We have so much to share and celebrate! I hope this month's newsletter is useful and thought-provoking! Warmly, Debra
The debut of Slow Flowers Journal
I launched Slowflowersjournal.com in January 2017 as an online editorial vehicle for sharing stories of member flower farmers, floral designers and other American-grown and sustainable topics.
The goal? To deliver news, features, profiles, Q&As, opinion pieces and lots of gorgeous photography tailored to you.
By producing dense, substantial, well-reported and well-written pieces, I believed our content would change attitudes and further engage readers in the local, seasonal and American-grown floral landscape.
And today, August 1st, Slow Flowers Journal has a new "print" home in addition to the online site. Just launched, the recurring section can be found inside the pages of Florists' Review.
Under the leadership of president and publisher Travis RigbyFlorists' Review is the highest-circulation floral industry trade magazine on the market. Beginning this month, I will join the magazine as a Contributing Editor -- and, you will find our dedicated editorial section called Slow Flowers Journal nestled inside its pages. 
Isn't that cool?
Now even more readers will learn about the #slowflowersmovement and how they can adapt and adopt a more sustainable lifestyle in the floral industry! If you missed the original announcement about SFJ, read it here.
Click here for Florists' Review's special subscription offer►
American Flowers Week Recap
Yep, you read that right: 5 million and counting! That's the social media impressions generated by YOU and YOUR Instagram & Twitter Posts in the past 30 days!! #AmericanFlowersWeek has exploded -- just like fireworks! 
In our third year, participation in AFW more than tripled the impressions generated last year, putting #americanflowersweek on the map in all 50 states!
Thank you to each one who joined in! The Slow Flowers Community has the momentum to effect change in the marketplace, so continue posting and sharing the #slowflowers message every week of the year! Source: Keyhole.co
Click here to read the history of American Flowers Week ►

Slow Flowers Summit THANKS
Thanks to all our sponsors who donated to the Slow Flowers Summit:
Certified American Grown Flowers: Field to Vase Dinner Tour totes & Lanyards
Better Homes & Gardens: Magazines
Johnny’s Seeds: Catalogs. Custom Seed Packets, Gift card
Syndicate Sales: Vases, Gift card
Florists Review: Magazines
Pacific Horticulture: Magazines & Subscription Offer
Slow Flowers LLC.: American Flowers Week bouquet labels
Nettle Textiles: Ribbons
Longfield Gardens: 2 Gift cards
Houghton Mifflin Harcourt: Amy Stewart Collection Give-away
Amy Stewart: Gilding the Lily Give-away
Florabundance: One $150 American flowers shopping spree
Peterkort Roses
Arctic Alaska Peonies
Seattle Wholesale Growers Market
Field to Heart
Suot Farms
Crowley House Flower Farm
Sweet Posy Floral
Sonshine Farm
Click here to read our Slow Flowers Summit Recap & Reviews►
Slow Flowers in the News

We've been busy with interviews, articles and publications! Slow Flowers continues to capture the interest of editors who are eager for authentic, eco-conscious content about domestic flower farming and floral designers who are sourcing locally, seasonally and sustainably.
Here are some of our recent media mentions:
Huge thanks to Slow Flowers member and freelance writer Debbie Bosworth of Dandelion House Flower Farm in Plymouth, Massachusetts for featuring our story in her ongoing "Yet Another Girl Genius" column in Mary Jane's Farm (August-September 2017 issue).
Deb wrote this in her opening lines:
I’ve added “Backyard Flower Farmer/Florist and Slow Flowers Advocate” to my list of creative titles. On a much grander scale,
American-grown, field-to-vase flowers have earned their rightful place at the table, right next to locally grown greens and grass-fed beef. Brides and event planners are choosing local flowers over imported varieties, and that’s driving up the demand for local blooms, too.
The flower renaissance we are experiencing now is the result of a new raised awareness about the benefits of local flowers to growers, consumers, and our communities. Enter Debra Prinzing, author of the book Slow Flowers: Four Seasons of Locally Grown
Bouquets from the Garden, Meadow and Farm (St. Lynn’s Press, 2013)
and founder of the nationwide online directory of American-grown flowers,
Click here to read our entire interview►
Late last summer, photographer Brittany Wright and I spent a full day playing with a full array of just-harvested dahlias at the Seattle Wholesale Growers Market. We arranged and snapped dahlias in every form and color spectrum -- all gorgeous!
The result of that photo shoot landed SWGM and its flower farmers on the COVER of Better Homes & Gardens' August issue with my story, "Why We Love Dahlias."
The piece is short, but the images of local dahlias pack a punch, with quotes from SWGM's Diane Szukovathy and Vivian Larson. Hip, hip, hooray for dahlia season!
Our second piece this year for Southern Farm & Garden, an agricultural lifestyle journal, is called "Flowers from a Southern Farm" and features two Slow Flowers members -- Linda Doan of Aunt Willie's Wildflowers, based in Blountville, Tennessee, and Sarah Ervin of Southerly Flower Farm, based in Graysville, Tennessee. 
With beautiful photographs by Anna Hedges, the story features the 210-acre Aunt Willie's farm and the floral design workshop led by Linda, Sarah and their friend Kelly Perry of Team Flower
Click here to read the story ►
We've great newspaper articles to share with you, too!
"Plant a cutting garden that can sustain regular picking — and possibly your relationship," by Ciscoe Morris in the Seattle Times
AND . . . 
Nora Hertel, a government reporter for the St. Cloud Times in Minnesota, wrote a great piece about the "slow flowers" movement in her corner of the world. Love that she quoted me and #slowflowers member Christine Hoffman of Twin Cities Flower Exchange!
LISTEN: Slow Flowers Podcasts for July
Each week the Slow Flowers Podcast releases a new episode featuring timely interviews with flower farmers and floral designers whose wisdom and insights will inspire you! 

Check out the wide range of guests we introduced to you last month and join the thousands of listeners we educate and inform each week:

Episode 304 (July 5) Slow Flowers from Ontario, Canada, with Janis Harris of Harris Flower Farm & ASCFG
Click here to subscribe to our FREE weekly Podcast►
Save the Date: Upcoming Slow Flowers Events


August 6 | Buffalo, NY
Sunday, August 6, 8:30-9:30 a.m.
GWA: The Association for Garden Communicators annual Symposium
"Tribe-Building 101: The Power of Community," with Debra Prinzing of Slowflowers.com and Nan Sterman of A Growing PassionConference Registration and more details here.

August 9 | Toronto, ON Canada
Wednesday, August 9, 6-8 p.m. (details to come)
SLOW FLOWERS MEET-UP with Debra Prinzing, co-hosted by Rebecca De Oliveira of Blush and Bloom Flower School.

September 11-12 | Chico Hot Springs, MT
Tuesday, September 12, 9-10 a.m. 
Debra Prinzing presents "Slow Flowers" as part of this fabulous 2-day symposium about edibles, ornamentals and floral design. Details and registration here.

October 9-10 | Waterford, VA
I'm honored to join Holly Heider Chapple of HOPE Flower Farm for her second annual Flowerstock Experience! I'll be leading creative writing exercises for attendees, guiding as everyone begins to transcribe a personal floral narrative. Details and registration here.
Welcome to our New Slow Flowers Members

We welcomed 11 new members to Slowflowers.com in July! Check them out and be sure to say hello!
Compost in My Shoe, Charleston, SC
Fab Floral, Snoqualmie, Washington
Flori Flowers, Woodinville, Washington
Free Range Flowers, Bellingham, Washington
Garden Valley Ranch, Petaluma, California
Jan Lorrey Flowers, Newbury, Massachusetts
Ladybug Blooms, Gainesville, Florida
Marion Moss Floral Design, Petaluma, California
Raising Joy Farm, Corvallis, Oregon
Click here to Create Your SLOWFLOWERS.COM Listing►