National Law Review
 
 
 
APRIL 16, 2019
 
 
 
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Accounting for nearly one-quarter of the U.S. population, suffice it to say, the Millennial generation is huge. Second only in numbers to the Baby Boomer generation, it’s clear that law firms need to be strategic in their marketing in order to directly reach these young men and women, who now represent 35% of the workforce. At a minimum, law firms should recognize that millennials are the first generation to grow up with the internet and smart phones and in the midst of the Great Recession. But in order to develop and execute effective marketing campaigns that connect with this audience, you must dig deeper.  More on Marketing for Millenials Here >
 
 
 
 
 
Rainmaking for Attorneys
“Movements begin with one person, taking one step,” was perhaps the most inspiring line of Jennifer Dulski’s keynote speech of the LMA Annual  2019 Conference.  Dulksi, best-selling author of Purposeful: Are You a Manager or a Movement Starter?; rooted her talk in her experience as leader of Facebook Groups; the incubator for many social movements from parenting to disaster response.  Before working at Facebook, she was the COO of Change.org, an early Yahoo! Employee and the CEO of Dealmap, an app Google eventually bought making Dulski the first female entrepreneur to sell a company to Google.    More on Jennifer Dulski's Discussion Here >
 
 
 
 
 
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The implementation of 5G will be the next major evolution in wireless communications, propelling the development of Internet of Things (IoT) and the infrastructure needed to sustain it. These innovations will likely lead to intense competition among new businesses and disrupt existing ones.  With communities and businesses around the world advancing toward adoption of 5G, IMS interviewed several respected experts and thought-leaders to examine the effects this new generation will have on commercial and patent litigation.   More on 5G Impact on Counsel and Commercial Litigation Here>
 
 
 
 
 
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