Slowflowers.com inspires Modern Farmer
Your Slow Flowers Membership
helps us pay for public relations efforts to position Slowflowers.com
as a content resource for print and digital media outlets. The payoff is often great media coverage that members may not be able to achieve individually, but that's entirely possible when we come together with a unified voice (and PR buying power).
And like all good things, sometimes great press comes slowly - no pun intended
! The Spring 2016 Modern Farmer
article written by environmental journalist Kristine Wong
is one example of how we nurture sustainable and meaningful relationships with the press, rather than take a shotgun approach to PR.
This story's origins date to the fall of 201
4 when Kristine agreed to meet with Slow Flowers founder Debra Prinzing
for an informational briefing. The introduction was made by Lola Honeybone
, who ran PR for the Slowflowers.com
launch in 2014. From that simple cup of coffee in Oakland, Kristine's interest was piqued. We helped to connect her with a number of florists and flower farmers for background interviews.
By August 2015, she let us know that Modern Farmer had commissioned a story (and as it turns out, we brokered her introduction to an editor there). From that point, we assisted in providing even more background material, contacts and resources as Kristine reported and wrote her story.
Above: a Modern Farmer Infographic
By March 15, 2016, the story hit the newsstands with a provacative coverline that reads: "How the War on Drugs Screwed America's Flower Farmers." Yikes! Well, sensational cover lines sell magazines, right?
Inside is a comprehensive, very well-reported story that you'll want to read. In addition to Diane Szukovathy
, Kristine quoted Debra Prinzing
, creator of Slowflowers.com, and she interviewed Kasey Cronquist
of Certified American Grown/Field to Vase Dinner Tour
, Fair Field Flowers
of Wisconsin and Molly Culver
of Molly Oliver Flowers
based in Brooklyn.